In today’s high-tech world, digital media plays a key role in our lives. However, many small business owners still believe that having a website or a Facebook page is sufficient to attract and get in touch with their customers—and this today, just isn’t true.
Today on average, people check their smartphones 150 to 200 times a day. Therefore, mobile applications development has become an essential marketing tool for all types of businesses.
Although many business owners may think developing and having an app is too expensive or an unnecessary investment, a mobile app can help a small business engage with and build their customer base, drive sales, and improve their reputation in the market.
Here are 10 reasons why you should really consider investing in a mobile business app for your business:
1. Apps Help to Promote Your Products or Services
Small to Large companies with mobile apps make better impressions than those without one. A mobile application will make your business stand out, and frequent updates help develop customer interest in your products. It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers, social media, TV, radio and billboards.
2. Help to Improve Customer Engagement
With mobile apps, small to large businesses can interact with their customers in real-time. Whether you’re offering a promotion or just a customer opinion poll, a mobile app will engage your customers. As well as having a messaging feature built into the mobile app, this will generate more engagement for your business. For example, appointment or booking services can be made with just a few taps in the app.
3. Build Your Company Brand
Brand awareness plays a key role in business. By developing a mobile app, this offers an entirely new user experience from the perspective of the brand. It helps build brand recognition while speeding up the buying process.
4. App Helps to increase Customers Loyalty
Another important reason why it’s smart to invest in a mobile app is – customer loyalty. Your target audience is bombarded with information 24/7. Facebook ads, email marketing, websites, coupons – it’s easy to lose your impression on customers because of the sheer amount of advertising that they’re already surrounded with.
To make a real connection with your customers and boost their loyalty to your brand, you need to provide them with a unique means of interacting with you and mobile apps are an excellent tool for the job.
5. Instant Feedback
Communication plays a crucial role to a successful business. A mobile application makes the process of interaction with the customer easier. By having a mobile app you get customers feedback about your company, product and services a lot easier. Now you can get customers feedback or reviews every time a customer interacts with your app.
6. Apps Help to Create a Direct Marketing Channel
Mobile apps offer many communication tools such as news, booking forms, help desk, personal accounts, etc. Those features allow you to continually stay in touch with users, providing them with desired news ― for example, promoting discount, sales or special offers. Direct push notifications will keep customers posted on the latest events and remind them of the products and services you offer.
7. Apps Can Help You Sell Faster
If you launch new products or have a special offer that you want to sell faster before a certain time duration you can send promotional coupons, message via your mobile business app to your customers. Such promotions boost sales and will also provide publicity for your business.
8. Stay Ahead of the Crowd
Today mobile applications are still uncommon for small and medium companies, this is the time when you can make big progress against the competition.
9. Offers an Increased Return on Investment
If you don’t know about the cost of building a mobile business app, discuss this with a mobile app developer and identify all the costs involved. You’ll see that the advantage of mobile app development outweighs the initial cost of investing in the mobile app.
10. Additional Earning through the App
Placing ads or sponsorship methods on your mobile app, your mobile app can gain additional earnings from a third party. Furthermore, in-app purchasing is another great way of making additional income, where users can buy virtual products.
These are just common and effective reasons why having an app for your business is a really good idea. So, there is a great opportunity for your small business to take a leap over its competitors in your area. Building a mobile app for the reasons above can get positive results for your business.
Author: Sophie Stapleton Source: https://www.digitaloneagency.com.au/